COMMUNICATION solutions that accelerate business growth
High impact go-to-market strategies are the key to driving business growth. Is your brand clearly defined? Are you targeting your “most likely” customers? Are you leveraging your product/service attributes to catapult the competition? Is your value proposition coming through powerfully and persuasively? Are you exploiting all available go-to-market opportunities?
David Topus draws upon decades of best practices and first-hand experience in defining, executing and managing high-yield marketing and messaging strategies that accelerate results.
STRATEGIC sales MESSAGING TRAINING
Salespeople face unprecedented communication challenges. This workshop shows your salespeople how to create a communication strategy for cultivating accounts, present the value proposition clearly and powerfully, and create high levels of perceived value in the minds of customers and prospects.
messaging strategy and content consulting
Defining and aligning your company's value proposition is a challenge for many organizations. David will collaborate with you to define an effective communication strategy, craft high impact content, and deliver go-to-market messaging that resonates with your target customers and stakeholders.
dynamic animated self-running presentations
Getting your company, product or service story across to key stakeholders has become more difficult in a world drowning in content. David Topus in partnership with BrightCarbon will conceive, write, and produce a dynamic animated presentation to tell with excitement, enthusiasm and relevance.
lead generation and networking solutions
A full and fresh pipeline is the key to any business. The Talk to Strangers workshop, based on David's best-selling book, Talk to Strangers, will show your salespeople how to turn everyday random encounters into profitable business relationships and build a robust pipeline of prospects and opportunities.