training and consulting that accelerates success
Whether you run a company, lead a sales force, or head a training organization, effective communication is the key to achieving competitive advantage in the marketplace. Is the value proposition coming through clearly, consistently and compellingly? Are your team’s communication skills where they need to be to get through to key decision makers? Is the expertise of your salespeople being leveraged as a differentiator?
As one of the nation's leading sales messaging experts, David Topus helps sales teams and salespeople overcome communication barriers, gain and keep the attention of key decision makers, create perceived value, and accelerate results.
STRATEGIC sales MESSAGING TRAINING
Salespeople face unprecedented communication challenges. This workshop shows your salespeople how to create a communication strategy for cultivating accounts, present the value proposition clearly and powerfully, and create high levels of perceived value in the minds of customers and prospects.
messaging strategy and content consulting
Defining and aligning your company's value proposition is a challenge for many organizations. David will collaborate with you to define an effective communication strategy, craft high impact content, and deliver go-to-market messaging that resonates with your target customers and stakeholders.
dynamic animated self-running presentations
Getting your company, product or service story across to key stakeholders has become more difficult in a world drowning in content. David Topus in partnership with BrightCarbon will conceive, write, and produce a dynamic animated presentation to tell with excitement, enthusiasm and relevance.
lead generation and networking solutions
A full and fresh pipeline is the key to any business. The Talk to Strangers workshop, based on David's best-selling book, Talk to Strangers, will show your salespeople how to turn everyday random encounters into profitable business relationships and build a robust pipeline of prospects and opportunities.