The battle for attention in today's noisy and competitive landscape has never been fiercer. Well-crafted, well-timed strategic messaging makes the difference. It enables you to break through communication barriers. To differentiate yourself and your offerings. To engage and compel.
Is your or your company's value proposition coming through effectively? Is your messaging focused on your audience? Does it position you and your capabilities as solutions to your customers' pivotal business issues? Does it create the desired perception in the minds of key decision makers?
The win in today's crowded, cluttered communication battleground goes to those with clear, concise, customer- and solution-based messaging. Welcome to Business 2018. Welcome to the resources of David Topus.
Whether he's delivering communication workshops to B2B sales teams, designing executive branding programs for senior executives, consulting companies on marketing and messaging, or showing business professionals how to expand their networks, David Topus is one of the country's preeminent messaging and branding experts. He is consistently chosen for his multi-dimensional expertise by companies and individuals who want to expand their businesses, careers, incomes and lives.
David gives clients the competitive advantage through highly customized consulting, training, and coaching. He is noted for his in-depth experience across a spectrum of markets and industries, bringing a game changing approach to identifying, defining and articulating the value elements that differentiate, engage and compel.
Whether you run a company, lead a sales force, or head a training organization, effective communication is the key to achieving competitive advantage in the marketplace. Is the value proposition coming through clearly, consistently and compellingly? Are your team’s communication skills where they need to be to get through to key decision makers? Is the expertise of your salespeople being leveraged as a differentiator?
As one of the nation's leading sales messaging experts, David Topus helps sales teams and salespeople overcome communication barriers, gain and keep the attention of key decision makers, create perceived value, and accelerate results.
Salespeople face unprecedented communication challenges. This workshop shows your salespeople how to create a communication strategy for cultivating accounts, present the value proposition clearly and powerfully, and create high levels of perceived value in the minds of customers and prospects.
Defining and aligning your company's value proposition is a challenge for many organizations. David will collaborate with you to define an effective communication strategy, craft high impact content, and deliver go-to-market messaging that resonates with your target customers and stakeholders.
Getting your company, product or service story across to key stakeholders has become more difficult in a world drowning in content. David Topus in partnership with BrightCarbon will conceive, write, and produce a dynamic animated presentation to tell with excitement, enthusiasm and relevance.
A full and fresh pipeline is the key to any business. The Talk to Strangers workshop, based on David's best-selling book, Talk to Strangers, will show your salespeople how to turn everyday random encounters into profitable business relationships and build a robust pipeline of prospects and opportunities.
Most talented and accomplished people are exceptional in a particular area, and marketing themselves isn't typically one of them. Whether defining your personal "brand", writing your resume, participating in an interview, networking or any other activity around positioning yourself in the marketplace, it’s essential that your value proposition is clearly defined and you present yourself in an engaging, compelling way.
David Topus is an expert in identifying your differentiating attributes, skills, and expertise, defining your value proposition, and designing and implementing strategies to accelerate your professional success. David uses a highly collaborative approach to ensure your career capital is captured and integrated into your personal brand story. David's materials and strategies are industry-leading and market proven, translating into accelerated results..
Today’s executive job market calls for personal marketing collateral that stands apart, along with well planned and executed job search strategies. It's all about telling your best story, and making sure it gets to the right hiring influences.
David's game-changing materials and high-touch collaborative process creates content-rich resumes, LinkedIn profiles and Biographics that position you as a highly competitive candidate, and his customized job search coaching facilitates a rapid and profitable landing..
Positioning yourself in the eyes of customers, prospects, investors and others is critical in today's transparent and knowledge-based environment, where your personal brand drives your career success.
David provides unique tools and services to elevate your professional brand and position you with customers, partners, employees or investors. Your insight, expertise, and traits – along with how you make a difference for your stakeholders – all comprise your brand value proposition.
If you are an independent professional, a startup or a small business with big potential, you have to invest your limited resources into marketing solutions that create unlimited results.
David provides consulting around a all aspects of business growth strategy and execution. He draws upon best practices culled from his decades of experience designing, executing, and supporting hundreds of marketing and branding campaigns. His creativity, keen intellect, deep understanding of marketing principles, and exceptional messaging skills manifest in solutions that differentiate, influence and compel.
David Topus delivers solutions for companies large and small in a wide spectrum of industries and market spaces, as well as individuals in virtually all functions and senior levels. Outcomes include strengthened competitive positioning, accelerated time-to-results, greater perceived value, and improved organizational and individual performance.
7855 Crownpoint Drive
Alpharetta, GA 30005