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David Topus


MAKING YOUR
message matter

SCROLL DOWN

David Topus


MAKING YOUR
message matter

who cares?

The battle for attention in today's noisy and competitive landscape has never been fiercer. Well-crafted, well-timed strategic messaging makes the difference. It enables you to break through communication barriers. To differentiate yourself and your offerings. To engage and compel.

Is your or your company's value proposition coming through effectively? Is your messaging focused on your audience? Does it position you and your capabilities as solutions to your customers' pivotal business issues? Does it create the desired perception in the minds of key decision makers?

The win in today's crowded, cluttered communication battleground goes to those with clear, concise, customer- and solution-based messaging.  Welcome to Business 2018. Welcome to the resources of David Topus.

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About David


About David


Messaging Maestro. Networking Ninja. Content Curator. Brand Builder. Opportunity Optimizer.

Whether he's delivering communication workshops to B2B sales teams, designing executive branding programs for senior executives, consulting companies on marketing and messaging, or showing business professionals how to expand their networks, David Topus is  one of the country's preeminent messaging and branding experts. He is consistently chosen for his multi-dimensional expertise by companies and individuals who want to expand their businesses, careers, incomes and lives.

David  gives clients the competitive advantage through highly customized consulting, training, and coaching. He is noted for his in-depth experience across a spectrum of markets and industries, bringing a game changing approach to identifying, defining and articulating the value elements that differentiate, engage and compel.

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For Companies


For Companies


training and consulting that accelerates success

Whether you run a company, lead a sales force, or head a training organization, effective communication is the key to achieving competitive advantage in the marketplace. Is the value proposition coming through clearly, consistently and compellingly? Are your team’s communication skills where they need to be to get through to key decision makers?  Is the expertise of your salespeople being leveraged as a differentiator?

As one of the nation's leading sales messaging experts, David Topus helps sales teams and salespeople overcome communication barriers, gain and keep the attention of key decision makers, create perceived value, and accelerate results. 

 

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STRATEGIC sales MESSAGING TRAINING

Salespeople face unprecedented communication challenges. This workshop shows your salespeople how to create a communication strategy for cultivating accounts, present the value proposition clearly and powerfully, and create high levels of perceived value in the minds of customers and prospects.

messaging strategy and content consulting

Defining and aligning your company's value proposition  is a challenge for many organizations.  David will collaborate with you to define an effective communication strategy, craft high impact content, and deliver go-to-market messaging that resonates with your target customers and stakeholders.

dynamic animated self-running presentations

Getting your company, product or service story across to key stakeholders has become more difficult in a world drowning in content. David Topus in partnership with BrightCarbon will conceive, write, and produce a dynamic animated presentation to tell with excitement, enthusiasm and relevance.  

lead generation and networking solutions  

A full and fresh pipeline is the key to any business. The Talk to Strangers workshop, based on David's best-selling book, Talk to Strangers, will show your salespeople how to turn everyday random encounters into profitable business relationships and build a robust pipeline of prospects and opportunities.

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For Individuals


For Individuals


personal BRANDING TO elevate your MARKET PRESENCE

Most talented and accomplished people are exceptional in a particular area, and marketing themselves isn't typically one of them. Whether defining your personal "brand", writing your resume, participating in an interview, networking or any other activity around positioning yourself in the marketplace,  it’s essential that your value proposition is clearly defined and you present yourself in an engaging, compelling way.

David Topus is an expert in identifying your differentiating attributes, skills, and expertise, defining your value proposition, and designing and implementing strategies to accelerate your professional success. David uses a highly collaborative approach to ensure your career capital is captured and integrated into your personal brand story. David's materials and strategies are industry-leading and market proven, translating into accelerated results..


MAKe A RAPID and Smooth Job Transition

Today’s executive job market calls for personal marketing collateral that stands apart, along with well planned and executed job search strategies. It's all about telling your best story, and making sure it gets to the right hiring influences.

David's game-changing materials and high-touch collaborative process creates content-rich resumes, LinkedIn profiles and Biographics that position you as a highly competitive candidate, and his customized job search coaching facilitates a rapid and profitable landing..

increase your Industry and Marketplace visibility

Positioning yourself in the eyes of customers, prospects, investors and others is critical in today's transparent and knowledge-based environment, where your personal brand drives your career success.

David provides unique tools and services to elevate your professional brand and position you with customers, partners, employees or investors. Your insight, expertise, and traits – along with how you make a difference for your stakeholders – all comprise your brand value proposition. 

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For independent professionals and small businesses


For independent professionals and small businesses


products and services to expand your market, client base & BUSINESS success

If you are an independent professional, a startup or a small business with big potential, you have to invest your limited resources into marketing solutions that create unlimited results.

David provides consulting around a all aspects of business growth strategy and execution. He draws upon best practices culled from his decades of experience designing, executing, and supporting hundreds of marketing and branding campaigns. His creativity, keen intellect, deep understanding of marketing principles, and exceptional messaging skills manifest in solutions that differentiate, influence and compel.

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Clients


Clients


multi-dimensional expertise for GENERATing IMMEDIATE AND LASTING results

David Topus delivers solutions for companies large and small in a wide spectrum of industries and market spaces, as well as individuals in virtually all functions and senior levels. Outcomes include strengthened competitive positioning, accelerated time-to-results, greater perceived value, and improved organizational and individual performance.

What david's Clients Say about his impact on them and their businesses:

…David Topus enabled us to present the breadth and depth of our associates’ backgrounds and expertise in a dynamic and unique way. The work they did for us has enhanced the perception of the firm in the eyes of customers…
— Diane Hartley, Director of Marketing, Travis Wolff
…David helped us leverage this “people advantage” by branding our key BU leaders and tying their value propositions to the company brand. Their work continues to differentiate us in the marketplace…
— David Wahl, Sr. VP, Jabil Circuits
“David Topus has been a transformational influence here at Rockwell Automation for years. The TOPUS strategic messaging methods have been integrated into how we interact with customers…”
— Bill McCarthy, Regional Sales Manager, Rockwell Automation
“TOPUS training showed us how to take our product and customer knowledge and articulate it in ways that differentiate us as solution providers to our customers. It also showed us how to leverage communication channels to get through to customers…
— Todd Braun, Regional Sales Manager, James Hardie
…David Topus has a remarkable ability to identify the essential elements of an individual’s value proposition, and to articulate them powerfully and persuasively. I call it the ‘Topus Touch’!
— Dan Blizzard, C-level Executive, Healthcare System
“…David Topus and his Talk to Strangers book and method helped open my mind to the huge potential that surrounds me every day in the random, unplanned encounters I have…”
— Christopher Beavers, CRPC®, Senior Vice President, Wealth Management Advisor
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Connect


Connect


via voice

678-938-8844

 

via web

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via Mail

7855 Crownpoint Drive
Alpharetta, GA 30005